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Deland Kia

2322 S. Woodland Blvd
Deland, FL 32720

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Kia will hold off on expanding its production facilities and sales targets in favor of improving the quality of its vehicles, CEO Lee Sam-ung told Automotive News at a launch event for its new Rio hatchback.

"Quantitative growth is important, but qualitative growth is also important. We plan to focus on improving product quality and our brand," said Sam-ung. Industry analysts worry that limited production capacity will be the biggest factor stunting Kia's future growth. Sam-ung set a goal of 2.5 million vehicles sold in 2011, and wants to boost Rio sales from 110,000 in 2011 to 260,000 in 2012.

Sam-ung also said that Kia will get an all-electric compact car in 2015, one year after Hyundai launches their own model.

[Source: Automotive News]


 

Kia Racing Wins CTSCC Street Tuner Cup

They've only been racing two seasons, but Kia Motors America's motorsports program has now achieved championship greatness, thanks to Nic Jönsson wining the driver's title and solidifying Kia in the Team Championship in the Street Tuner class of the Continental Tire Sports Car Challenge.

Jönsson finished seventh overall, having started the race with a three point lead in the class standings, which was enough to secure the title.

Jönsson and co-driver Michael Galati were able to use the Kinetic Motorsports Forte Koup's braking, handling and fuel efficiency to their advantage during the 2.5 hour race, battling a field of some 30 competitors to finish first overall in their category.

"Second-year motorsports programs are not supposed to win championships but Kia Motors and Kinetic Motorsports have been committed to being the best since we formed our partnership in late-2009," declared championship-winning driver Jönsson. "The Kia Forte Koups have been fantastic since getting off the truck at Daytona in January thanks to the tireless dedication of the team. We couldn't be happier with the end result, and I have to thank Michael Galati whose skill and experience was invaluable in this championship run."

Kia will launch their 2012 Rio Hatchback with a starting price of $13,600, plus a $750 destination charge (bringing the total to $14,350).

The base car will come only with a manual gearbox, while an automatic transmission equipped version will cost $14,700 ($15,540 with destination included) while the top-of-the-line SX model will set you back $18,000 ($18,750 with destination included). The Rio will come generously equipped with air-conditioning, power steering, stability control, ABS, a hill-holder for manual transmission cars, and a 1.8L 138-horsepower engine capable of returning 30/40 mpg.

The Rio will also offer a start-stop feature, a class exclusive, that will boost city fuel economy to 31 mpg.


Kia GT Concept Looks Fast, Goes Faster With 395-HP V6 Turbo: 2011 Frankfurt Auto Show

It's dramatic, it's rear wheel drive and it is, quite simply, unlike anything Kia has ever done before. And it has proved to be one of the star attractions of this year's Frankfurt Motor Show.

It began as an idea back in 2010 when Peter Scheyer, Kia's Chief Design Officer and European Styling Chief Gregory Guillame, looked to building a concept in the spirit of the great European luxury Gran Turismos from the 1960s and early '70s.

"This concept allows us to explore exciting new design directions, as using a rear-drive layout creates very different proportions compared to a front-wheel drive car," said Schreyer, who also added that the classic, front engined, rear-drive sports sedan has unique appeal, not for just a Korean audience, but Europeans and Americans as well.

A key directive during the concept's development was that the car be unmistakable for anything but a classic, front engined, rear-drive GT. Aeronautical themes are also popular as was the use of copper on components such as the brake discs and greenhouse trim; in the latter's case running all the way from the front A-pillars to the edge of the back light.

Inside, a spacious cabin sports several 'floating' features including the seats, which incorporate a 'buffed' leather surface to aid driver and passenger comfort, while a trio of LED layers for the instrument panel results in a 3 D effect, that helps free up the center console from the usual secondary control clutter.

Powered by a 395 horsepower 3.3-liter Lambda direct-injection gas engine coupled with an eight speed automatic, Schreyer believes that as well as being a serious performance piece, the GT concept is less about design specifics and more about a general feeling of stance, proportion and balance ? elements that will influence and guide his design team's approach to their next project.

"One of the great things about working on this project was that this is a very real car," he said.  "It felt good to be working on a car that could roll down the road tomorrow. It would be a dream to put this into production ? not only does it have a logical layout, with four seats, and good luggage space; it's also engaging and dynamic and makes a strong statement.  It's exactly the kind of car Kia should be making."


Not too long ago, a beauty contest in the sub-$20k segment would seem like a competition for the most attractive bar of soap. But now, Kia's current line-up will make you look twice.

Men's lifestyle and fashion magazine Esquire has announced the Kia Optima as the "Most Gorgeous Car Under $20K." Editors were especially impressed by the South Korean automaker's "clean and inspiring" design. Moreover, numerous other automotive publications have made positive comparisons of its exterior to the more upscale Audi.

VP of Kia America marketing & communication Michael Sprague says, "Esquire defines and shapes men's style and fashion in today's contemporary culture, and this recognition further validates Optima's tremendous value proposition with its unmatched combination of world-class design, advanced technology, and fun-to-drive performance. The stunning design and value of the Optima has significantly increased awareness, perception and consideration for the Kia brand?"

More than just a pretty face, the 2011 Optima is available with luxury and technology including a satnav/audio system with Sirius XM radio and live traffic, Bluetooth capability, USB and auxiliary input, and steering wheel integrated voice controls.

The Optima is available with an economic 2.4 liter four cylinder producing 200 hp and 186 lb-ft of torque or a turbocharged 2.0 liter four cylinder producing 274 hp and 269 lb-ft of torque. Finally, the Optima Hybrid provides the 2.4 liter combined with an electric motor, combining for 206 hp and 193 lb-ft of torque. Prices begin at $19,200.