Kia’s 2019 Super Bowl Ad to Take a More Humble Approach

What do you think of when you imagine a Super Bowl ad? Celebrity endorsements? High profile movie trailers? Absurd amounts of money being thrown around for 30 seconds of screen time? This year, Kia will be doing none of those things. The company recently revealed in a press release that they will take a different focus, one that is more human, relatable, and ultimately real.

"The Great Unknowns” is the name of the campaign and it will focus on getting academic scholarships to ordinary people who are struggling to get a foothold. It’s well known that competing for jobs in today’s economy is tougher than it has ever been, so it’s never been more important for young millennials to be educated.

So, instead of handing an enormous check to a celebrity, Kia will be putting an unknown face at the forefront of their brand during the biggest sporting event in the world.

If you’re a football fan, you may have already gotten a taste of the campaign. A 30-second teaser of “The Great Unknowns” was played during this past weekend’s NFC Championship game between the New Orleans Saints and the Los Angeles Rams. The full ad will play on February 3rd, so keep an eye out for it.

While there won’t be any Florida teams competing for a championship this year, we encourage all our customers from Orlando to Daytona Beach to check out the ad when it airs. DeLand Kia serves a large base of drivers, including those around Ocala, and our entire inventory of new, used, and certified pre-owned vehicles can be viewed online at any time from the comfort of your own home.

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